Case: installs for Android app with deals and coupons

CPI

CPI<$0.4

CPI change

$0.68 → $0.25

CR change

6.3% → 12.7%

CPA agency wanted to promote Android app with coupons and deals and meet their goal of CPI <$0.4.
Case: installs for Android keyboard app from Russia

Installs

103 675

CR

30.1%

CPI

$0.11

CPA agency wanted to search for new traffic source in Russia and meet their KPIs for install cost and volume.
Case: mobile promotion on Facebook and Instagram for travel website

Bookings

+36%

CPA change

$12.4 → $8.57

Popular travel website wanted to explore new mobile channels beyond Google AdWords and decrease CPA at the same time.
Case: promoting lounge and hookah cafe in Facebook

Conversions

608

CPA 

$0.29

CR 

48.5%

Cafe owner wanted to attract new customers with easy to use tool, that doesn't require special skills.
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